December 22, 2016
Kirk Titmuss | ACNBA Communications Coordinator
External communications play a very important role in keeping our brand current and out in the public eye.
For many businesses, organizations and agencies it’s all about letting people who support or follow them know what they’re doing, how they’re doing it and why they’re doing it.
It’s really no different or more complex than what we’ve been doing for millennia; sharing stories.
What has dramatically changed is how.
We’ve come a long way from painting mastodon hunts on cave walls or chiseling the reign of emperors on stone blocks.
Today social media is the mainstream means of putting our information out there for all to see.
Developed a new product? Post info about it and a tutorial video on your Facebook page.
Got a better way of doing something in your line of work you’d like to share? Upload it to Linkedin.
So what does all this self-exposure do? What benefit does it provide for you or your business or agency?
It makes who you are and what you’re doing active and current. You and what you represent are in the now.
And if it’s interesting, it generates a following, which in turn develops support and subsequently brand loyalty. For businesses that can mean additional sales, for non-profits, more donations.
But what do I mean by interesting?
Without getting too deep into the weeds, interesting means compelling, original, different. Providing something that is fresh or a little outside the box.
For example, many people may know that your agency provides a service. But they’ve probably never experienced your agency actually doing it.
So you provide a little bit of video of that service being implemented with a tagline, “Look at us go!” Or you upload a picture of the positive outcome of that service. Why?
According to TrendReports.com between 65 – 85 percent of people consider themselves visual learners.
And thenextweb.com says studies show our brains process visuals 60,000 times faster than text and retains them better.
Therefore, posts that include captivating visuals will draw far more eyeballs than plain old copy, taking us back to the >following > support > brand loyalty chain.
So next time you’re considering putting out some form of external communication, make sure you add some visual sizzle to your story steak.