May 9, 2013
Check out Wikipedia on social media and this is what you’ll find;
“Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”
If only it was that simple! And maybe it is. Social media is the way most people communicate with each other today. Most smartphone, tablet, notebook equipped techno savvy and not so savvy individuals are using cyberspace to share their thoughts, opinions, products, services, campaigns, movements, etc. Facebook, Twitter, Reddit, Blogger and Tumbler are just some of the avenues for their internet connectivity.
That connectivity is being used to market, fundraise, advocate, recruit, advertise and promote at a staggering pace. I just read an article about how print news outlets are suffering huge revenue losses as a result of people’s growing use of online media. Now newspapers are utilizing “paywalls” where the reader gets access to only so many stories per month and has to pay for an online subscription to get unlimited access. It’s being called a paradigm shift in the news business.
And what young person isn’t face down into a smartphone most of the day texting, blogging, messaging, watching videos, listening to music, playing games or… dare I say… even making a phone call?
This is the breeding ground for the next big thing in social media. It perpetuates itself at warp speed. That’s why businesses, organizations, corporations, public services and non-profits are scrambling to ride the crest of the techno-wave, trying to stay current, relevent and up to date.
Here at ACNBA we’re working hard to do the same. As we move through 2013 we’ll have some engaging online content for you. We’ll be upping our social media game. We want to be able to continue improving the way we connect with our clients, partners, stakeholders and the public. And obviously social media is the conduit to that enhanced connectivity and you.